In a commercial viewed by Superbowl spectators, Dodge tries to sell their new Charger by marketing it with a slogan about "Man's Last Stand." The commercial focuses on all the sacrifice's men have made for their women and that they deserve to drive the car that they want to drive. Dodge uses a male perspective, perhaps it is sexism, to attract viewers and persuade them to buy a Dodge Charger.
In this advertisement, Dodge aims their attention towards a male audience. Using stereotypes that males have to do for women they are able to better reach their target audience. However, by only approaching their advertisement from a male perspective they may have turned away potential consumers. Had they approached their advertisement without gender they may have had more customers.
ReplyDeleteThis advertisement is directed towards a male audience and I see your point Kim Bui. However, the majority of owners of Dodge Chargers are probably men so I think it is smart that they appeal to men with this ad. It is necessary to intrigue your biggest supporters first. Also, most women that drive a Charger probably have a personality that would appreciate the humor of the commercial so I don't think women are necessarily turned away. Women that don't find this funny probably wouldn't be interested in this kind of a car anyways. I think this ad is very successful because it appeals to the most important audience. Most men can appreciate the stereotypes of what women expect them to do.
ReplyDeletei agree with what luke has said that mostly men would be customers, and women that buy this type of car would still buy it regardless of the sexism clearly stated in the video. However i think this video also does a good job catching the interests of women just as well as men. Women watching this video would become interested through the simple humor of what men do for women. It also makes the dodge company appeal to women in general. The way that all the men talk starting each sentence using "I", the viewer can easily imagine that dodge would do all those things that make a man a gentlemen. It makes dodge seem like a very likable company and very gentlemen like.
ReplyDeleteAll of the men look completely miserable in this commercial. This could symbolize how unhappy they are in their lives, but how happy owning a Charger could make them. Also, none of these men speak for themselves, there is a narrator speaking for them. This could symbolize the woman's control over a man, thinking and speaking for him. By owning a Charger, he could speak for himself, therefore encouraging individualism.
ReplyDeleteI agree with everyone that this advertisement targets men. In this advertisement all of the men state what they will do in order to drive the car that they want, and in this case it is the Dodge Charger. All of the men are stating things that the woman wants to hear just so they can get what they want. This advertisement tries to use humor because kids/children are usually the ones that tell their parents what they want to hear so that they can get what they asked their parents for. All of the men in the commercial are wearing dull colors, which corresponds to the mood that they are in.
ReplyDeleteYes, this commercial does relate to sexism, but there is a purporse to that like everyone else has stated. Dodge's biggest customers who want a truck are most likely to be men. Women maybe turned away from the advertisment, however, at the same time, they may be intrigued because maybe they are that type of women to their own men. Maybe they feel like their man puts up with so much of her demands that she feels the need to purchase the car for that special someone as a reward. Another symbol in the ad could be at the end the open road and how fast the car is going. The men are completely miserable and their fast track to escaping their lives for a moment can be with the dodge truck. "Mans Last Stand" or chance to speed a way for a second before they have to go back to reality. That can tie in the colors of the ad as well. Dull colors for the miserable reality of life. And then the bright vibrant colors of what these men can have in their lives to change that.
ReplyDeleteI think that Kelsey made a very interesting point that the narrator speaks for the men. Not only could this symbolize the control that women have over their men, but also that they are unable to actual speak their true feelings at this point and can only think them. Also I noticed that the drastic change in camerawork alone had a big effect on the ad. The camera only slowly zooms in on the men, but then when it shows the car the camera quickly switches between angles to add excitement implying that the car is significantly more exciting than the boring lives men lead to please their bosses and women.
ReplyDeleteThe most interesting thing for me in the commercial is how miserable the guys look. As pointed out before these men are controlled by their women. What i took from it is that no matter how much your life sucks because you're tied down driving a dodge can change your outlook on life. Owning and driving a dodge charger is worth putting up through all the hell the woman puts you through because these cars are so much to drive. These men answer the question "so what?" So what they have to put up with non-sense in their lives, They drive a dodge.
ReplyDeleteAll the men in the commercial look miserable. THis represents how the stereotypical man has to do everything his wife says and every day is the same thing. Dodge is saying that by buying this car, you are standing up for yourself as a man and doing something that you want to do. Buying this car will make you more of a man. Women don't get anything from this commercial other than the satisfaction that they have the ability to control their husbands every move. Such a sad, sad world.
ReplyDeleteAlthough, the ad does use sexism, it still aim to both male and female audiences. For male audiences, it use the long statement about how men obey the regulations set by their wifes or gilfriends to get the sence of identity from the mass of male audiences. and At the same time,it attracts female audiences, and let them believe, men deserve to have a dodge truck for following all the given reqirements in life. It seems to stand at the ma's side, but it still mainly want to persuade both male and female audiences to buy its cars.
ReplyDeleteThe commercial uses very average, typical looking men, so that all men who view the commercial can relate to it. They all have very miserable, as they represent how men typically do all that they are asked and told to do by their wives. By naming all of the duties men do for their wives, the commercial could get male viewers hyped up and make them think, "yes, I should be able to drive the car I want." This works on the other side of the argument, as well, for women who view the ad will think, "hmm, I guess I do ask him to do a lot for me, maybe I will let him drive the car he wants." By buying the Charger, Dodge allows men to keep their pride and women to still wear the pants in the relationship. In the end, although the ad seems to play towards the male viewers, it is possible that the ad is actually directed to the female viewers to make them feel bad for everything they make their husbands do, and by feeling bad, the men get the car that they want.
ReplyDeleteDodge has used a few current stereotypes of both women and men in this commercial. The stereotypical woman is a nagging or even annoying presence with their rules and girly things. The stereotypical man is a beast trained for the house/society. Just as everyone has noticed, the appearances of the men reflect how their lives have been turned into a sort of daily grind. Because this commercial is targeted to men, these stereotypes are activated to humorously present an agent that causes an uncomfortable lifestyle for men. Their women. The narrator begins calmly speaking and slightly builds up to a tone that indicates being quietly driven nearly insane by the prospect of all these chores and rules. The narrator is the voice of every man with their memories of an unrestricted life to be dirty, bearded, and vampire TV show-less. The slight change in tone represents the conflict of these memories and the reality of the life of a relationship. At the quiet but climactic moment, Dodge enters to release the tension. The Charger represents the outlet to loud and wild and visceral freedom with its howling engine and arousing speed enhanced by exciting camera work.
ReplyDeleteThe narrator's tone throughout the beginning is monotone but when the car is brought into the frame a sense of satisfaction comes over him. I feel that Dodge is trying to attract the attention men through this advertisement showing them that at the end of the day when they complete all the meaningless tasks, they can go out and drive their car and do what they want to do not what someone else forces them to.
ReplyDeleteThis commercial attempts to appeal to men by portraying the vehicle they drive as the only escape they have from the women in their lives (and the things men must do to keep them happy). It provides unquestionable examples of such tasks but avoids explaining how and why the car is the only escape. The commercial is ineffective because everyone has their own way of cooling down and "escaping" for a little while. Anything from an expensive vacation to a simple metaphorical escape (like jamie foxx's picture of an island in Collateral) would suffice. Although Dodge wants its audience to believe that they need the car to escape the pressure of dealing with the woman in their life, in reality there are many other ways to cope with this problem. Furthermore the commercial is assuming that everyone has this problem in the first place.
ReplyDeleteHowever, the ad does succeed in making the dodge charger look cool at the end of the ad. The narrator, who has been speaking in a monotone the entire commercial, suddenly changes to a more excited tone as if he himself is actually excited at the possibility of owning this car. That, along with the image of a sleek dodge charger and the typical engine revving sounds combine to appeal to the viewer using pathos and make the car something to be desired. Unfortunately for dodge there is a problem with the effective appeal being at the end of the ad though, which is that by this point in the commercial a large portion of the viewers will no longer be interested. They will have lost interest at the beginning, less effective portion, of the commercial.
Since everyone has already talked about the sexism and the men's lives, I wanted to focus more on the sounds of the commercial. Initially, the only really noticeable sound was the sound of the monotone voices of each guy, which was honestly somewhat depressing. They weren't particularly loud either, but when they start to refer to the car, the music starts, the volume gets louder, the tone gets more intense, and everything becomes a lot more "in your face". I felt that the volume alone showed implicitly what they wanted to focus on. The humor of the commercial was secondary to the car itself, and so they demonstrate that with the less loud sounds. And while the joke sticks with you, the "solution" to the joke is the car, which, subconciously, stays in your head, making the commercial effective. It places the idea in your head without just using facts and boring information.
ReplyDeleteDodge made a commercial viewed by Superbowl spectators, to sell their new car. The commercial started with the bored narrator and just the describing of a meaningless day. The men all looks depressed and the sayings are all about what women want them to do, to create an atmosphere that man had no fun and no stands. However, the non-sense suddenly changed into the excitement. Dodge used the fast speed of the car and the sound of a fantastic engine which created a strong contrast atmosphere against before, and turned out really powerful and attractive. The viewers would be amazed by the sudden change and got instigated to by a Dodge Charger.
ReplyDeleteA deep voice narrates the tedious routine of men's daily life, which is more like complaints from men.We can see all the men in the ad in pain and hopelessness in their eyes, bewailing that their life flocks round women and they are losing control of their life. Suddenly, the video switches the tune, bringing up the product it wants to sell.The Dodge Charger is regarded as a symbol of masculinity.By claiming "Man's Last Stand",the video captures men's psychology,letting off their complants.Actually,this ad successfully demonstrates the character of their cars, that is an image of masculinity. The pathos of the first half of this ad gives prominence to the power and masculinity of the latter half.
ReplyDeleteAs most of the class has stated, this video clearly uses sexism to appeal to their customers. Obviously dodge's customers are primarily males, hence why the video focuses on males. But I think that the video catches the attention of females as feel because it uses humor aka: pathos. Also at the end of the commercial it specifically shows the car driving fast, something that has classically been associated with men for all time.
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