This is an AT&T commercial about the network's new 4G speed. Everyone wants the newest and fastest speed, hence the commercial's tagalong, "Don't get left behind." AT&T uses humor to show that they have the fastest network with a large emphasis on AT&T's superiority compared to other networks.
Everyone today wants to be involved in the new, latest inventions, especially when it comes to technology and smart phones. Like other companys, AT&T uses humor to capture its viewers, however, AT&T let's veiwers know that with their phones you can "stay a step ahead." In this generation nobody wants to get left behind. It's easy for tennagers to stick with the new technology because we are constantly sorrounded by it, so I think this commercial targets older adults,like our parents. They want to stay young and hip, most of them honestly don't want to hear they're getting old! Even if they can't operate a smart phone, Mac, or IPAD, as long as they have it, companies are happy and adults are happy to say they have it. In conclusion, don't stay behind, stay a step ahead. Let everyone else keep up with you!
ReplyDeleteIt is ironic that the saying is "stay a step ahead" when the guys who sit in the chairs the whole commercial and aren't moving are the one's ahead of the game and the guy running around is the one who is behind. This portrays that 4G's speed is faster than everything and everyone else. America has become lazy, we choose the quickest and easiest things for us so it is attractive to many viewers that the guys staying seated are the ones ahead of the game. This commercial is enticing because everyone wants to be in the know of what is going on, but they don't want to have to put much effort in to it and AT&T's 4G network can help them do that.
ReplyDeleteThis commercial ad from AT&T use alot of time differences to give the audiences message that using AT&T 4G LTE can help you stay a step ahead than others who do not use it. By repeating the time differences at each scenes, audienced were instilled that this shorter time brings by AT&T make the user prior to others. But, why we need use it just because the 4G is tens of seconds faster than 3G? the ad try to persuasive viewers that these tens of seconds are important, but is it ture? Do normal people need a new LTE because of 20,or 30 seconds faster?
ReplyDeleteAs Marissa and Holly said this commercial is definitely stating that you should not be left behind and get a phone on AT&T's 4G network. I think that this is targeting to younger people more than older people though. By showing that you can be ahead of everyone else this makes an appeal to many teenager's desires to be the first to know everything. The speed at which they posted to Facebook really appeals to teenagers because many of them feel the need to post their lives to Facebook the moment anything happens. The guys with the phones are in the loop about everything, and that is exactly where a lot of teenagers want to be.
ReplyDeleteThis commercial from AT&T uses a tailgate before a football game to help sell their product. As one of the biggest sports in America, football will catch the eye of many viewers during the duration of the ad. The aim of the advertisement is to show how fast the new 4G network is. The commercial does this by showing how fast sports updates can be received, or how quickly one can upload a video to Facebook. This helps people of all ages to play on a level technological playing field. In a way, the producer of the advertisement could actually be trying to put down Verizon Wireless, who still uses a 3G network. The commercial implies that by using a 3G company like Verizon will put you behind; therefore, you need to switch to AT&T in order to stay ahead of the game. Think about it.
ReplyDeleteAs Holly says in her comment regarding the irony of the two guys sitting down while the AT&T tagline is "don't get left behind", there is a lot to say with how society is in the present day. Technology has allowed us to quickly and easily access any type of data, from what happens in a football game to broadcasting a video online. AT&T appeals to the American audience in a way that we all can relate to, which is however is the easiest and quickest way we can get an answer, we will choose.
ReplyDeleteThis commercial uses technology as an attempt to make fun of guys. Guys always want to know the news before any of their other friends do especially when it comes to sports. The commercial is saying that by having 4G, you can find those updates faster than your friends. By finding those updates faster, you can in theory be superior to your friends. AT&T claims that 4G speed is superior to 3G. The network speeds represent individuals. If you have 3G, you are an inferior to a person that has 4G. This threat of being inferior makes consumers want to upgrade to 4G.
ReplyDeleteAs Eric noted above the motive of the advertisement is to convince the viewer that by switching to 4G they can stay ahead of the game and be a step ahead of their friends. The marketers reference very small increments of time as big differences in staying ahead as if because 4G can load things faster that you will be worlds aread of others. This commercial is interesting in the fact that as typical for AT&T there are no actual facts or data given. There is no listing of how much faster 4G really is or how much more you will pay to be a few seconds ahead but rather just things to get you interested in 4G and explore further.
ReplyDeleteIn this age,there is no doubt that the rate for consumers accepting new technology is dramatically faster than that in the age of black and white film.But even so,only those professionals or enthusiasts who are acquainted with the new technology will purchase the new products without hesitation.For most people,who have little knowledge of the new products and features,interest is greater than the desire to purchase.Iagree with Rui Li,the change of 3G to 4G may not be such a significant leap that persuades people to throng to buy it.However, to business firms,they need to find the common ground between their new products and the demand of customers.In this case,"stay a step ahead" is the selling point.This vedio highlights the two unhurried men with 4G phones compared with those bustling people around.And the background is set before a football game, which is too familiar for Americans.Such an arrangement makes people connect this product with their everyday life. Actually,"stay a step ahead" is indeed a good slogan because no one wants to fell behind.
ReplyDeleteIt is interesting how AT&T presents its two customers as the center of the scene. With AT&T's 4G network at their fingertips, they are the center of attention with all the answers and the latest news, effortlessly. They have become the hub of the network in this commercial. A few of the previous posts have pointed out how the AT&T users are more or less sedentary. WIth "inferior" cell services, people are left clueless or rushing around but if you have the right service, it all comes to you. Fast. Perhaps this could be you if you team up with AT&T to stay a step ahead of the rest.
ReplyDeleteIf AT&T's goal in this 30 second spot is to market to sports fans then they did an excellent job. For people that either bet on games or are just avid sports fans, staying up to date is a good thing. However, what's even better than that is "staying a step ahead". Get on AT&T's new 4G network, the advertisement implies, and you'll be leaving everyone else in the dust. I liked the point that Holly made, which was that the people in the ad getting information the fastest weren't the guys standing up and moving around, it was the two guys that were stationary throughout the entire ad. This advertising tactic that AT&T uses exemplifies the society we live in today. America has gotten lazy and AT&T does a nice job in this advertisement of marketing towards that laziness. So behind the scenes, kind of contrary to what Rui was saying at the end of her comment, AT&T is saying that 4G is not just for people who need to stay up to date constantly but rather it's intended for all the normal, lazy Americans who could use a little more free time.
ReplyDeleteMarissa and Holly make some very good points. AT&T uses the idea of staying one step ahead to appeal to customers, because in today's world, everyone wants to have the fastest and best technology. To add on to what Marissa said, no body wants to get left behind, and everyone hates being the last person to find out something important. With AT&T's network, you'll always be one sep ahead. I also thought that the irony that Holly pointed out was interesting and very true. As American's, we definitely look for the easy way out, and what better than to find out all of the information not even moving from your seat? To add onto this, it's comical that throughout the whole commercial, the two character's hardly look up from their phones. Even though everyone else around them is tailgating and having a good time before a football game, they are sitting playing on their cellphones. This symbolizes America today. We are so wrapped up in our cellphones and technology, that we hardly notice the rest of the world around us.
ReplyDeleteThe interesting part about this commercial is how they use the two main characters. As At&T wants to show you they are "one step ahead" of everyone else. I wanted to point out that they are calm, laid back, and cool guys when everyone around them is going wild because of the game and when everyone seems to be in panic, the two main guys are the go to guys with all of the answers. I think AT&T uses this specifically to show that their customers are the coolest and that everyone looks up to them to have the newwest gadgets and are the cool guys in town. Another thing to point out is how the characters are saying "so 12 seconds ago." This reminds me of 9th grader girl and using this specific slogan would appeal to kids in middle school and high school that maybe cant relate as well to football tailgating.
ReplyDeleteAs Jeff noted, the commercial uses football game, the biggest sport game in USA, to attract audience's attention. When a man with 3G ran to tell the two main character with 4G LTE there are two tickets on Internet, they have already purchased it. And one man said,"It is 46 seconds ago". Everybody wants this fantastic trait. When someone tell you some news, you can reply to them that "I have already know!". Also, except the two man sitting on chairs, other people in the commercial all behave restless. AT&T implies that with 4G LTE you can know faster, act faster than others even though you are just sitting there.
ReplyDeleteThis is another example of advertising that uses exaggeration to appeal to the viewer. Posting an a video to Facebook, taping up an athlete, and finding the stolen mascot would not just happen to a group of guys on cell phones tailgating. It is also impossible to do these things so quickly. The Facebook video for example was loaded literally right after the man said "Do you guys know how to post videos to Facebook." This is impossible but it is humorous which appeals to the viewer. This is a reoccurring pattern that we have seen in each blog post thus far. This may lead one to believe that exaggeration is one of the most popular advertising techniques. I also think the humor covers up what they are really selling. Like Rui Li said, do we really need a phone that loads a few seconds faster? Most people would probably say no but AT&T doesn't want us to think of that.
ReplyDeleteIn this advertisement, AT&T uses a tailgating scene to help promote their latest smart phones. By using all sorts of different people in the ad, such as the two men sitting in the chairs who seem to know everything, it shows that this smart phone can be for anyone. In using the older man to ask if they know how to upload videos to Facebook, it shows that even if you're not good with technology, you should still have this phone. Everyone made a good point saying that they use humor and exaggeration which seems to be a popular advertising technique. Also, with the different types of technologies showed on each phone (videos, Facebook, pictures, etc) it shows that there's a lot of really cool stuff that you can do on these smart phones, proving the point that you should "stay a step ahead" and have one.
ReplyDeleteI agree with what others have said about the two guys with the 4G LTE being the "cool guys" but does anyone else think this commericial comes off as a little irritating? Obviously the makers of the commercial are attempting to exagurate the speed bonus the 4G function gives phones by making these "cool guys" way ahead of everyone else. But rather than helping people with their speed, they are just sitting around and interupting many different types of people (the stereotypical sports fan, the older guy asking how to post videos, they white collar guy at the end in the shirt and tie). They are being very dismisive to each and every group, even mocking the older guy with their video. The message they are TRYING to portray is that when you have 4G you'll be ahead of everyone too, but the guys also come off as annoying and offend, to some degree, each of the different groups of people tailgating. It gives an unintentional message that having this phone will also make you bothersome to your peers because you are ahead of all of them and they will get irritated at your constant interuptions thanks to your speed. I cannot be alone in saying that the speed came off as annoying based on the other people's expressions, and while this is not the true message, I feel that its a big issue with how effective this commericial is.
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